With VARIABLE DATA+ you can author, create, execute and analyze cross-media campaigns, all from an easy-to-use browser-based application. You can generate any mix of personalized printed mail pieces, e-mail and PURLs (Personalized URLs) using campaign design templates easily created on or offline by the end user.
Internal CRM and SFA lists can be combined and deduplicated with third-party data (including infoUSA and AccuData) to create lists of target recipients. The system permits you to define business rules that can make use of data to determine the message and imagery that each recipient receives. It is both powerful and easy to use.
The final printed mail lists can be presorted and CASS-certified to achieve the most cost-effective production and postal costs.