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New Report from Responsive Solutions Defines the Value of a Marketing Resource Center for Print Service Providers
--Improve revenue and profitability by becoming an integral part of the marketing supply chain--
St. Petersburg, FL (January 29, 2009) – Responsive Solutions, creators of CUSTOMER+®, a leading web to print and online marketing automation system, announces the availability of a thought-leadership report that defines a new genre of web-based application services, the Marketing Resource Center (MRC), and demonstrates how print service providers can leverage this powerful tool to profitably grow their businesses.
"As print service providers face the challenge of declining print revenues," said Frank Miller, President of Responsive Solutions, "many are transforming their businesses from print service provider to marketing services provider to broaden their portfolio of customer offerings and generate new revenue streams. This new report demonstrates a means of simplifying that transition by enabling print service providers to tightly integrate their offerings into the overall marketing supply chain."
According to the CMO Council's Marketing Outlook 2008, the top of marketers' investment lists are events and trade shows, direct marketing, sales support and online marketing. All of these initiatives share the need to make marketing materials and resources available to a distributed network of authorized users while protecting brand and messaging integrity. CUSTOMER+, a Marketing Resource Center, hosted by Responsive Solutions and managed by the print service provider, meets this requirement by providing a cost-effective, branded portal that can manage the global production and fulfillment of a wide range of marketing materials from a central location while giving those closest to the customer as much control over content as possible.
"Our customers have seen revenues grow as much as 50% year-over-year after implementing CUSTOMER+," Miller adds. "In addition, they have seen their bottom-line profits grow and their customer retention rates skyrocket. In a time when the economy and a highly competitive print landscape are conspiring to make business growth difficult, this affordable, easy-to-use tool can make a huge difference for any printing operation without the need for large-scale investments or immediate addition of new organizational skills."
A Marketing Resource Center allows marketers to make materials available to all constituents, regardless of where those materials are physically located and produced. Templates offer the opportunity to customize printed or electronic materials within constraints established by a centralized marketing organization, and users can even order logo'd promotional items and other non-printed materials from within a single application. This saves time for end users, allows marketing to control the brand and messaging, and streamlines the financial process for all parties.
About Responsive Solutions
Responsive Solutions, Inc. (St. Petersburg, FL) provides a complete suite of web-based tools for print, marketing, and advertising service providers. Their flagship offering, CUSTOMER+® is a hosted software suite for deploying web-to-print storefronts. CUSTOMER+ modules may also be configured to enhance a client's web portal or tailored to the client's unique business process. CUSTOMER+ delivers e-commerce, web-based editing and design, personalized marketing, fulfillment logistics, digital asset management, and business process interface modules into one flexible platform. For more information visit www.responsivesolutions.com
Media Contact
Greg Shambo
Vice President, Sales and Marketing
Responsive Solutions Inc.
C: (781) 752-6101
gshambo@responsivesolutions.com