"The Marketing Resource Center"
The Print Industry Needs to Read It

"The Marketing Resource Center"
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Blueprint for Success

Remember 1984? That was the year of the Apple Macin- tosh and when Desktop Publishing started taking hold. If you were a prepress service bureau or type house in those days, your business was booming ... until a series of disruptive technologies hit the scene from companies like Scitex, Apple, Adobe and Microsoft. Add to that a few years later the arrival of computer-to-plate, and the conventional business of prepress service bureaus and type houses virtually vanished.

 

Today is not that much different for the printing industry. But instead of the evil empires of Apple, Adobe, Microsoft and Scitex, we now have the Internet and all of the disruptive processes it has spawned.

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