"The Marketing Resource Center"
The Print Industry Needs to Read It

"The Marketing Resource Center"
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Print Service Providers

As print service providers face the challenge of declining print revenues, many are transforming their businesses from print service provider to marketing services provider to broaden their portfolio of customer offerings and generate new revenue streams. A new genre of web-based application services is emerging called the Marketing Resource Center™ (MRC) that helps to simplify and streamline this transition. Responsive Solutions is a market leader in the development and delivery of Marketing Resource Center solutions.

 

A Marketing Resource Center is a centralized, online repository for a wide range of marketing materials and resources. It is operated in a Software-as-a-Service (SaaS) or ASP (Application Service Provider) model, hosted by an independent software vendor (ISV) who is able to leverage the costs of the system over a large number of subscribers, and specifically designed to allow print service providers to better address many of the challenges faced by their customers. With a MRC, print service providers can quickly and easily establish a branded web portal for key customers. This serves to protect existing customer relationships and drive new ones. At the same time, a MRC works to reduce costs and increase revenues, often with a dramatic bottomline impact for both print service providers and their marketing professional customers.

Click here to download the report, "The Marketing Resource Center (MRC)."

 

Speed, Efficiency and Reliability

 

Our system operates on an enterprise level Adobe® Composition Server providing speed, efficiency and reliability. Everyone benefits from the technology of these industry leaders offering you a major advantage compared to other systems in the marketplace.

 

 

 

Generates Revenue and Builds Loyalty

 

You can expand into new markets, penetrate deeper into your current customer base, and develop new value added services by offering personalized cross-communication services, including the effective combination of variable data print, email and purls. Create a truly global platform using our international language and real-time currency exchange service. With Responsive Solutions, you can compete for the business of large global corporations...and WIN.

 

 

Customized Solutions with Modular Growth

 

With our modular approach, you can start with a standard, affordable web-to-print system and grow into a complete, integrated online marketing solution..."on demand". Responsive Solutions can host the system for you with our SaaS (software as a service) model, or you can purchase our system as a licensed model for more advanced needs.

This flexibility reinforces our commitment to work with print service providers both large and small and customize our services to meet your needs.

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