"The Marketing Resource Center"
The Print Industry Needs to Read It

"The Marketing Resource Center"
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Marketing Service Providers

In today's cost-conscious management environment and tumultuous economic situation, the top challenge for marketing organizations is to better quantify and measure the value of marketing programs. A new genre of web-based application services is emerging called the Marketing Resource Center (MRC).

 

A Marketing Resource Center is a centralized, online repository for a wide range of marketing materials and resources. It is operated in a Software-as-a-Service (SaaS) or ASP (Application Service Provider) model, hosted by an independent software vendor (ISV) who is able to leverage the costs of the system over a large number of subscribers, and specifically designed to help address many of the challenges faced by today's marketing professionals. With a MRC, marketers can minimize both marketing automation investment levels and the risk of displacing critical customer focused activities as they strive for a better understanding of what shapes, influences and impacts purchasing decisions and intentions to do business.

Click here to download the report, "The Marketing Resource Center (MRC)."

 

Speed, Efficiency and Reliability

 

Our system operates on an enterprise level Adobe® Composition Server providing speed, efficiency and reliability. Everyone benefits from the technology of these industry leaders offering you a major advantage compared to other systems in the marketplace.

 

 
Higher Response Rates and More Business

 

With our cross communication tools including variable data print, email and personalized landing pages, you can create multi-level marketing campaigns for your clients that get higher response rates than ever before and generate more business. Our online reporting analytics provide the information you need to measure the effectiveness of your campaigns in real-time and track ROI.

 

Customized Solutions with Modular Growth

 

With our modular approach, you can start with a standard, affordable web-to-print system and grow into a complete, integrated online marketing solution..."on demand". Responsive Solutions can host the system for you with our SaaS (software as a service) model, or you can purchase our system as a licensed model for more advanced needs.

 

This flexibility reinforces our commitment to work with print service providers both large and small and customize our services to meet your needs.

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