White Papers

A Blueprint for Success

Remember 1984? That was the year of the Apple Macintosh and when Desktop Publishing started taking hold. If you were a prepress service bureau or type house in those days, your business was booming ... until a series of disruptive technologies hit the scene from companies like Scitex, Apple, Adobe and Microsoft. Add to that a few years later the arrival of computer-to-plate, and the conventional business of prepress service bureaus and type houses virtually vanished.

 

Today is not that much different for the printing industry. But instead of the evil empires of Apple, Adobe, Microsoft and Scitex, we now have the Internet and all of the disruptive processes it has spawned.

 

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The Marketing Resource Center

Marketers continue to be under pressure to contribute to the bottom line. Key to achieving these goals is a need to realign operational processes to better support sales.

 

This white paper defines a new class of web-based services that is designed to help marketers streamline the marketing and sales collateral process while at the same time opening new business opportunities for providers of printing services. Learn how a Marketing Resource Center can revolutionize your business while making life easier for your marketing executive customers.

 

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The New World of Marketing Services

We’re pleased to offer you this new white paper entitled “The New World of Marketing Services” written by Cary Sherburne. It defines a virtual Marketing Resource Center (vMRC) and addresses the business need for such a solution from the perspective of marketing professionals. You’ll learn about the benefits of the vMRC and how it is being used by savvy marketers to improve operational efficiency and profitability.

 

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The Virtual Marketing Resource Center

As print service providers face the challenge of declining print revenues, many are transforming their businesses from print service provider to marketing services provider to broaden their portfolio of customer offerings and gen- erate new revenue streams. A new genre of web-based application services is emerging called the virtual Marketing Resource CenterTM (vMRC) that helps to simplify and streamline this transition. Responsive Solutions is a market leader in the development and delivery of virtual Marketing Resource Center solutions.

 

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